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DFW Watches is an Authorized Dealer of Rubber B Watch Straps

Adhering to a quality brand standard, RUBBER B watch straps are crafted and hand finished in Switzerland from an elevated density composite known as "vulcanized rubber”, providing superior resistance to damage and exterior environmental elements such as Ozone, UV, and the harsh aggressions of an aquatic environment.

The result of using this material, is supreme flexibility and durability against damage or tearing, encouraging a long life without deformation or stretching from prolonged active wear.

Contrary to other straps on the market, a Rubber B watch strap develops a natural patina over time, esthetically improving, while other straps fade or show wear.

Permanent solid inserts contained within the strap itself ensure a safe, dependable mount, along with the ease of springbar insertion and removal, as the pin shaft is micro-calibrated to the perfect diameter.

RUBBER B straps are of an exceptional caliber with regards to their material, mechanical, physical, and chemical aspects, from rubber which is of the absolute highest standard, maintaining FDA and BGVV material specifications.

We do not use any blending OR COATING techniques, since pure vulcanized rubber does not need anti-dust, or friction treatments.

Our rubber is smooth, dense, and elastified to a perfect level, allowing the strap to conform comfortably and naturally around the wearer's wrist.

These attributes, combined with absolute passion and Swiss execution make.

"The Ultimate Rubber Strap" 

Stop by our showroom to see our collection of Rubber B watch straps.

DFW Watches is an Authorized Dealer of HORUS Watch Straps


Horus is a maker of fine watch straps based in Miami, Florida. Each Horus exotic leather strap is hand cut & hand stitched by an artisan highly skilled in the craft of leatherwork. We stand alone in our ability to cater to each customers needs, allowing each customer to choose amongst a wide variety of leathers, leather colors, stitching colors, and more.


Horus is owned & operated by longtime friends & watch enthusiasts Mark Margulies & Blake Simon. In 2013, while in his sophomore year of college at the University of Florida, Margulies founded his first luxury lifestyle brand selling custom headwear and other accessories. Through his first venture, Margulies gained extensive knowledge of the leather working industry & learned how to produce the highest quality product possible.

In 2014, Margulies realized that he could combine his knowledge of leather goods manufacturing with his love of watches. His vision was to create a watch strap brand unlike any other, using unique materials & allowing his customers to customize each strap to their liking.

Margulies approached Simon about the idea shortly after. Simon had previously worked in the watch industry, and his extensive knowledge of fine timepieces was a driving force behind the brand’s creation. After months of trial and error, Margulies & Simon completed the first perfected watch straps. And thus, Horus was born.

Over time, Horus has grown to become one of the world's leading manufacturers of fine watch straps. The Horus brand is sold in retail locations in the United States, Europe, the Middle East, and Asia.

HORUS Watch Straps...
"Meticulously handcrafted watch straps serving Audemars Piguet, Hublot, Panerai, Rolex, Chopard and more" 

Stop by our showroom to see our collection of Horus watch straps.

Every watch collection should include a dress watch. A dress watch quietly says you pay attention to detail, with a classic and timeless style.

We proudly feature William Henry collections. Visit our showroom to experience our timeless collections.

DFW Watches is an authorized dealer of Wolf Watch Winders & Boxes. Please come take a look at our selection in store.

DFW Watches is an authorized dealer of Rubber B Watch Straps. Please come take a look at our selection in store.